She famously lectured other mothers about the perils of not breastfeeding your child, and accused women who gain too much weight during pregnancy of treating their bodies like garbage disposals.
But Gisele Bundchen apparently isn't so holier-than-thou when it comes to being sun safe.
The supermodel, who was raised in sizzling Brazil, appeared to have been a little sloppy with her sun cream application during a day-long photoshoot on the beach in Malibu this week.
Ouch! Gisele Bundchen displayed a painful-looking sunburn as she spent the day modelling on the beach in Malibu this week
The 31-year-old was sporting a red patchy burn on her chest and stomach as she posed for a jewellery campaign in the sunshine.
Her tiny bikini top exposed the painful-looking raw skin, which appeared to be close to where her long layered necklaces were placed in the previous shot's outfit.
Perhaps the glittering jewels attracted the UV rays to her skin more, resulting in the uneven colouring.
Got to be sun safe: The supermodel spent the day in she sunshine shooting a jewellery campaign in Malibu